Well this post has been a long time in coming.
No, seriously. We’re currently on Topic List IX, right? This post was a considered topic back on topic list VIII. Or maybe it was VII. I only started keeping track of carry-over topics with list number IX.
Point being, this one’s had a while to stew. It wasn’t a proper topic for Being a Better Writer, which meant that it needed to get it’s own posting on a day that wasn’t Monday, and so … well, after a few months of looking for time, here we are.
So, to the task at hand, then: Where Amazon can improve. I’ll warn you now, if you’re one of those readers that bears a solid dislike, or a powerful grudge against Amazon for some reason, this probably isn’t going to be the post for you. Likewise if you’re one of those convinced that the rise of Amazon will be the downfall of all that is holy about books and the publishing industry. See, while no company is perfect, from my perspective Amazon’s entrance into the publishing industry, along with its associated push in favor of ebooks and a more open publishing sphere, is a good one. Not perfect, but good.
Of course, that doesn’t mean there isn’t room for improvement, and that’s where today’s post comes in. See, I’ve been published on Amazon for several years now, and while I do like their service … it’s not perfect. No, far from it. There’s actually quite a bit of room for improvement, quite a few flaws that really could be fixed up to make Amazon’s publishing—and specifically, their Kindle service—not only more appealing, but easier and simpler to use. And I worry that since Amazon has entered a position of dominance as far as indie publishing goes, they’re simply going to do what they have been doing—which is rest on their laurels—rather than really looking to improve their service on both ends. Because as a platform that I sell my products on, I want my readers to have the very best experience. And if Amazon doesn’t improve, well, that leaves it open for someone else to sneak in offering services and advantages that, quite honestly, Amazon should have added years ago.
Right, enough beating around the bush. To put it plainly and simply, Amazon has stagnated. The only reason that they’re still on top is that no one else has come along offering anything better in large enough quantities to entice Amazon’s authors and clientele away. But the truth is, it’s only a matter of time until that does happen. Anyone who’s used Amazon’s Kindle service has undoubtedly looked at it and thought “You know, this would be so much better if …” and inevitably, the someone who thinks that is going to be in a position to do something about it and create something better. At which point a lot of authors might jump ship to the newer, better service.
Customers, too, because what you’re about to look at is not just a collection of what improvements Amazon needs to make for authors. No, customers need improvements as well … and Amazon isn’t delivering them. Again, they’re resting on their laurels, content for the time being to simply do little or nothing to improve their service. And that needs to change.
So, let’s talk about customer improvements first to Amazon’s Kindle and Self-Publishing services. What needs to be improved that’s fallen drastically by the wayside?