The Price We Pay – Are Book Prices too Much?

Honestly, I was going to hold off on a second post this week until Thursday (I’m blitzing through edits on Jungle right now) but this post had already been on my mind, and then a discussion yesterday online regarding MacMillan’s continued crusade against libraries basically poured gasoline over the spark and, well … Here we are.

Look, something that I see brought up constantly online, including in the very post that kicked this whole chain of thoughts off, is the price of books. It’s a hot topic anywhere. There are a lot of people who see them as too expensive, to overpriced, whether digital or not.

And you know what? I think they’re wrong.

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The Escalation of the Advertising Game

So I came across something interesting in my feeds the other day. This one on a Facebook feed. Facebook, for those of you who don’t use it, is a social networking site ostensibly about linking you up with friends and family to share pictures and goings on, but really more about collecting and selling your data while funneling ads at you (I get, on average, about one message or e-mail a day from them urging me to give them money to advertise this website). So, if you’re like me and attempting to use to to keep up with the goings-on of friends and family, that means that you end up seeing a lot of ads.

One of these ads I usually shoot by caught my eye, because it was a Science-Fiction movie trailer. Which you’d think Facebook would have figured out is the kind of ad I don’t mind seeing, but with their usual “show them how to think” mantra, most of the movie ads I see tend to be for films my interest rating is around zero in.

I digress. So hey, Sci-Fi movie ad! I’m game! So I started watching it. It looked a little low budget, and I don’t recognize any of the actors … But I’m not very in tune with Hollywood stars anyway (save a few) and it could be a SyFy flick.

Plot sounded … interesting. Not super attention grabbing, but at least decently interesting. A spin on the “last man” trope, one of those stories that opens after everything has fallen apart and the survivors have picked up the pieces, only to have someone come along and disturb the apple cart again. You know, familiar enough, but constantly on the rebound because it is a solid trope.

So I’m watching people run with desperate looks on their faces, shadowy figures raise guns, etc … and the accolades start popping up on screen. You know, the kind of thing where critics who have seen the film already or been given previews deliver quotes to make you excited for the film?

Except … these weren’t film critics. And my brain did a sudden, jarring “Wait, what?”

They were book reviewers. I wasn’t watching a movie trailer. I was watching a live-action trailer … for a book.

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Being a Better Writer: When Do You Publish?

We’re going to do a shorter one today, folks, so that I can get back to editing (post-edit: It was not that short). Or rather, I’m going to keep it short. So that I can get back to, well, my bit in the topic at hand. Because this is the process I’ve been going through for a few weeks now.

Okay, so let’s just say it outright: How do you know when to publish something? What’s the point where you sit back and say “this is ready?” How do you know when you’ve reached that point?

Well … I’ll be honest, this is one of those answers that’s probably a little different for everyone, where each author is going to have their own “stance” on what being ready to publish actually means, or what “being published actually entails.” For example, for some authors, being “ready to publish” may mean “This story is ready to send to my editors and start the process.” while for others, like myself, it can mean “This story is ready to sell to the public.”

In addition to that, the “when” has a bit of a broad meaning in addition to what can be meant by “publish,” based on the context of that publish. The first one, the “send to the editors” one, is going to have a whole different set of criteria from the second, because, well, after all, what you send to your editors is going to be far different from what you send to the buying public. So in that context “knowing” that a story is ready is going to be different.

So let’s break these down and talk about them separately. Starting with the earlier one: How do you know your story is ready for editors?

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Op-Ed: The Fall(out) of Barnes & Noble

This is a post I’ve wanted to write for a while now, but basically been bouncing back and forth on exactly how since while I have some insight on the subject … I really don’t have a lot compared to some others. Put plain and simply I don’t deal with Barnes & Noble. At least, not as an author. Very rarely, as a customer, but that frequency has dropped from a couple of book-buying visits a year to a visit every couple of years, and even then it’s rare that I walk out with something.

Which doesn’t paint a rosy picture of their business in the first place, if my and my friends experiences are anything to go by (or B&N’s own reports). But as an author, I don’t deal with B&N at all. Most notably because I’m indie, and B&N has never really had much to offer authors in that regard.

Oh sure, you could sell on their Nook service for a small royalty. But the Nook has always been such a niche market that it never really seemed worth it. Now that B&N has cut the Nook, that seems like a smart proposition (especially considering I heard nothing but mixed messages from it when it was around).

Right, I feel like I’m either getting ahead of myself or slightly off-topic. Only slightly, as B&N’s treatment of the Nook does seem to illustrate how we get to today. But let’s wrap that back in. Effectively, what I’m saying is that while I’m curious and intrigued about what the fallout of, well, we’ll talk about that in a moment, but let’s just call it “it” for now, is going to be … I’m on a side of the publishing industry that doesn’t rub up against B&N too much, so a lot of what I think could happen is mostly speculation—light speculation—about the shockwaves rolling through a side I don’t really know. I know there’s going to be a lot of fallout, just as one knows when a nation topples that the status quo has just been upset … but in the spirit of that analogy I’m on the other side of the continent, or maybe even across an ocean. All I know is that when someplace like Rome falls, everyone feels it.

That clear as mud? Okay? Well, then let’s talk about “it.” The big deal. I’ve talked about it before on here, but only in passing. To put it simply, however …

Barnes & Noble is going under.

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2017 in Review—The State of Unusual Things

Before you start, there’s a Christmas Sale on! Colony and Dead Silver both are reduced prices through Christmas! Perfect for last minute gifts!

This year … was rough. I’m not going to lie.

To be fair, that wasn’t the writing’s fault. More it was other circumstances. Like the knee injury I acquired in June (which is still healing) and every thing that it brought with it. Okay, mostly it was the knee injury. Pretty much just that. With the knee injury came medical debts, which brought extra work shifts, and that then led to less writing time, and …

Well, let’s just say it’s not been the best year. Which is kind of a lousy lead-in to a year in review article, but it was bound to happen sometime, right? I mean, no matter what, one of the years writing had to be a rough one.

Anyway, 2017 marks the third year of Unusual Things being up and open. Which means that despite how rough this year was, it’s time for another look back at the year in review to see how I did compared to years prior, and make plans for what’s coming.

You ready? Let’s take a look.

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Where Amazon Can Improve for Authors and Readers

Well this post has been a long time in coming.

No, seriously. We’re currently on Topic List IX, right? This post was a considered topic back on topic list VIII. Or maybe it was VII. I only started keeping track of carry-over topics with list number IX.

Point being, this one’s had a while to stew. It wasn’t a proper topic for Being a Better Writer, which meant that it needed to get it’s own posting on a day that wasn’t Monday, and so … well, after a few months of looking for time, here we are.

So, to the task at hand, then: Where Amazon can improve. I’ll warn you now, if you’re one of those readers that bears a solid dislike, or a powerful grudge against Amazon for some reason, this probably isn’t going to be the post for you. Likewise if you’re one of those convinced that the rise of Amazon will be the downfall of all that is holy about books and the publishing industry. See, while no company is perfect, from my perspective Amazon’s entrance into the publishing industry, along with its associated push in favor of ebooks and a more open publishing sphere, is a good one. Not perfect, but good.

Of course, that doesn’t mean there isn’t room for improvement, and that’s where today’s post comes in. See, I’ve been published on Amazon for several years now, and while I do like their service … it’s not perfect. No, far from it. There’s actually quite a bit of room for improvement, quite a few flaws that really could be fixed up to make Amazon’s publishing—and specifically, their Kindle service—not only more appealing, but easier and simpler to use. And I worry that since Amazon has entered a position of dominance as far as indie publishing goes, they’re simply going to do what they have been doing—which is rest on their laurels—rather than really looking to improve their service on both ends. Because as a platform that I sell my products on, I want my readers to have the very best experience. And if Amazon doesn’t improve, well, that leaves it open for someone else to sneak in offering services and advantages that, quite honestly, Amazon should have added years ago.

Right, enough beating around the bush. To put it plainly and simply, Amazon has stagnated. The only reason that they’re still on top is that no one else has come along offering anything better in large enough quantities to entice Amazon’s authors and clientele away. But the truth is, it’s only a matter of time until that does happen. Anyone who’s used Amazon’s Kindle service has undoubtedly looked at it and thought “You know, this would be so much better if …” and inevitably, the someone who thinks that is going to be in a position to do something about it and create something better. At which point a lot of authors might jump ship to the newer, better service.

Customers, too, because what you’re about to look at is not just a collection of what improvements Amazon needs to make for authors. No, customers need improvements as well … and Amazon isn’t delivering them. Again, they’re resting on their laurels, content for the time being to simply do little or nothing to improve their service. And that needs to change.

So, let’s talk about customer improvements first to Amazon’s Kindle and Self-Publishing services. What needs to be improved that’s fallen drastically by the wayside?

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Price and Profit

So I learned something rather embarrassing a week ago.

Since the release of Colony, one of the more common questions I’ve received from fans about it has been “How should I purchase your book in order to make sure you get the largest cut of money?” Which is actually a pretty valid—and thoughtfully appreciated—question. This question comes from a reader who isn’t just concerned that they read a book, but that the author of said book is able to support themselves to the next one. Some of you may be scratching your heads even so, though, thinking to yourselves “Wait, I thought it was just an ebook?” Well it is, but there are two ways you can acquire it.

The first is to simply impart money to Amazon.com ($7.99 in this case, unless there’s a sale going) for a digital, DRM-Free copy of Colony. And for many readers, that’s what they do. However, I’m also a fan of putting my books up on Amazon’s Kindle Unlimited Program, which is kind of like a Netflix for books, and that means that it’s also available to those paying for the KU program to read whenever they want. Now, KU pays authors, but the question from these readers is “Which way pays you more?”

And it turns out, in giving my answer, I screwed up.

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