The Pricing of Axtara – Banking and Finance … in 1994

Here’s a fun one, folks! About two years ago I wrote a post called The Price We Pay – Are Book Prices Too Much? which investigated a (still) common complain that books were needlessly expensive—yes, even indie books—and that the prices needed to return to what many online remembered them being when they were younger, circa 1994.

This post took that declaration to task, examining it, breaking it down, looking at how the industry operated, then using math the readers could verify themselves to show that memory and nostalgia don’t always line up, and then from there showing that a wide range of books—Indie titles especially—are cheaper than ever thanks to advancements in technology.

The post also noted that where that isn’t true, IE where prices are higher it tends to be the big Trad Pubs who have deliberately eschewed modern advances and then as a cherry on top have sent their prices even higher just because they want more money.

To this day, this post remains one of the most popular on the site, collecting a regular daily stream of readers usually arriving from a Google search like “Why are books so expensive?” or the like.

But there was another factor in that post that made it, at least to me, quite memorable. It was when I went and adjusted the (then—tail prices have since taken effect with a few) prices of my own books back to 1994 cash to see what they were worth. And we got these two nifty little charts:

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Being a Better Writer: Doing Good Research

Hello again readers! I hope you’re well and healthy. Me? A little funky. Really tired. No other symptoms that—to my knowledge—line up with Covid-19, but I’m considering if I feel funky tomorrow calling and scheduling a test anyway, just to be on the save side. And if it isn’t going to bankrupt my bank account.

Anyway, I hope none of you feel funky, but are staying in feeling healthy and hale. Watch that pandemic people! Do your part to fight the menace and stay home.


And with that, I’m going to dive right into today’s topic. Which, if you’re a long-time reader of Being a Better Writer, is one of the more common recurring topics. It wouldn’t be, except that time and time again so many authors, editors, and publishers get it wrong, or don’t even bother to try getting it right.

Note: This may be short. I feel funky.

For example, some of you may recall a hilarious error earlier this year when a historical novel released to the world from a major publisher … only for readers to quickly notice that a segment on dying cloth had some very interesting ingredients listed. Such as “keese’s wing” or “Lizalfos tail.”

If you’re not familiar with those odd-sounding items, it’s because they’re not real, and certainly didn’t exist back in ancient Greece or Persia or whatever either. They’re ingredients from the Legend of Zelda: Breath of the Wild video game, which had just come out when the author was writing the book. So when they Googled “Making X color dye” one of the most popular results at the moment was a guide for making the dye in Breath of the Wild using these fantasy ingredients.

Now, you’d think that someone would have noticed the video game screenshots, or maybe the address of the webpage, maybe checked the credentials of the site offering this information, but no. None of that was done. Instead this “historical” novel passed by a pack of Trad pub editors and readers with not a single person questioning “Keese’s wing” or any of the other ingredients as appearing in a dye, nor the very simple, video-game methods by which said dye was prepared (combine in pot, apply).

End result? A lot of embarrassment for the publisher and the author when they had to admit that they hadn’t checked things as closely as they should have. And the rest of the “historical novel” was suddenly under suspicion, because if the author couldn’t be bothered to check if the dying process wasn’t from a video game, what else in the novel hadn’t been properly researched? Were bandits going to set upon travelers with the warcry “Never should have come here?”

Thing is, this isn’t an isolated incident. This kind of thing happens all the time. It would seem that most Trad pubs are interested in getting a book out as quickly as possible over doing, say, actual editing and checking things for accuracy, even in Sci-Fi and Fantasy.

“Accuracy?” you might say. “In Sci-Fi and Fantasy?” Yes, actually, Sci-Fi and Fantasy, while being fantastic, still subscribe to certain rules. If you’re writing Sci-Fi, for example, you’ll want to run the numbers on your science, and make certain that they actually make sense.

For example, a recent Sci-Fi release from a major publisher featured an astonishingly glaring oversight when it came time for the author to describe the muzzle velocity of their new weapons. They described—get ready for this one—a railgun autocannon on an atmospheric fighter that fired rounds at .1c. That is, for those of you who don’t use “c” often enough, ten percent the speed of light (“c” being the speed of light).

In atmosphere.

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The Price We Pay – Are Book Prices too Much?

UPDATE: This post has now seen an update to reflect 2023 changes in inflation. You can see that post—with updated graphs—here. Link will also be at the middle and bottom of the article.

Honestly, I was going to hold off on a second post this week until Thursday (I’m blitzing through edits on Jungle right now) but this post had already been on my mind, and then a discussion yesterday online regarding MacMillan’s continued crusade against libraries basically poured gasoline over the spark and, well … Here we are.

Look, something that I see brought up constantly online, including in the very post that kicked this whole chain of thoughts off, is the price of books. It’s a hot topic anywhere. There are a lot of people who see them as too expensive, too overpriced, whether digital or not.

And you know what? I think they’re wrong.

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