How Marvel’s Movies (and Others’ Products) Have Changed Storytelling

Pop quiz for you. Don’t worry, it’ll be easy to answer. Have you ever read any licensed literature? Like Star Wars books, or Star Trek, or Warhammer, or … Sands, really any licensed property? Or maybe seen a tie-in TV show to a movie? Played a game of a movie or a book?

Basically, anything that could be considered “secondary canon?”

Right. I can already tell I’ve lost some of you. So let’s back up. Let’s say you are a movie producer. Better yet, you’re one of those producers like James Cameron who often writes, produces, and directs your own movies. And you’ve just made a hit.

Now, with this hit on your hands, someone has come to you and asked for a chance to expand on the universe! They want to write a trilogy of books that tie into the movie and extrapolate a bit after it! Awesome!

But … you don’t want to write a trilogy of books. You want to keep making movies.

“No problem!” says the publisher with the contract. “We’ve got an author lined up! They’ll write all three. We just need some notes on the movie, for you to answer some questions, and that’ll be all we need!”

So you sign the paper, and the trilogy comes out. You collect a small licensing fee, and a bunch of fans of your movie go on to read the book and form excited theories and ideas.

Except … a year or two later, when you sit down to write the sequel, you’ve got a bunch of ideas that don’t quite mesh with the world and liberties the author of the book trilogy took to flesh out their story. Not that you know this: You probably haven’t read them. Or, if you did read them, you’d know the score as being thus—

The movie came first, therefore the movie is the final word.

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Endgame (Yes, the Marvel Movie)

First of all: NO SPOILERS.

I mean, really readers? I wouldn’t do that to you.

But I have just returned from Marvel’s Endgame. Yup, my birthday gift to myself was a ticket for opening night. Kind of. It’s 4 AM here, so you can guess how late I was at the showing. But …

Here’s all I have to say. Again, no spoilers. None. I simply couldn’t.

If you’re at all invested in the Marvel films, just go see it.

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Captain America: Civil War

Spoilers will be below the break. Don’t pass that point if you don’t want them.

So, I literally, just now walked in the door from my showing of Captain America: Civil War. So, as this is above the break, here’s my spoiler-free thoughts.

First, the movie was great. If you liked the last few films from Marvel, and in particular The Winter Soldier (Cap’s last solo outing), you’ll like this one too. Especially if you liked Winter Soldier. That knife’s edge it walked, of tension, humor, lightheartedness and seriousness? Civil War walks it as well. Even better, personally.

Cinematography was great, especially for the fights. Yes, there was a little shaky-cam in the opening that had me a little worried, but it turns out to be a stylistic choice only for that portion of the movie. The rest of the film is clear and concise with its camera work. The music? Also pretty good. It didn’t do a great job sticking in my head the way Winter Soldier‘s theme did, but at the same time there was nothing dead about it either. It complimented the on-screen visuals and emotions pretty well.

The film honestly does a great job with its storytelling—better, in fact, than the last Avengers film (Age of Ultron). Ultron had its moments, and it was grand, but there was a faint sense that things were moving to fast, that parts of the story were whizzing along at a pace that was just a little to much for the rest of the film. Which, to be fair, isn’t hard to understand. Ultron dealt with what, almost a dozen characters and plotlines, bringing them together into one big collision?

Well, Civil War shows that Marvel has taken lessons from what did and didn’t work with Ultron, and the results are excellent. This is actually a complicated story—moreso than the trailers would ever lead you to believe, but I never got the sense that anything was being rushed. Instead, the story flowed from point to point incredibly organically. Maybe it’s just that the movie clicked with my storytelling style, but Marvel did a great job taking a bunch of different plot threads and weaving them together tighter and tighter until you go “Aha! So that’s what’s going on!” And there were several such moments in the film, judging by the noise from the audience. Marvel’s learned from Ultron, and what it did wrong, Civil War does right

But with that … there are a few caveats. First is that for a Captain America film … it’s really Avengers 3. Some might disagree with me, but for a film that’s under the name of Cap himself … a lot of time is spent on all the other members of the team.

Is this a bad thing? Well, no, and like I said, they handle it masterfully. But by about fifteen minutes into the movie, I did find myself wondering “Is this a Captain America movie? Or an Iron Man movie? Oh wait, maybe it’s Avengers.”

You still get a lot of Cap, don’t get me wrong. And like I said, the movie isn’t bad. But don’t expect to just see Cap’s angle of this story. In fact, I’ll be curious to see what the results are when someone breaks down the screentime of each character.

And that plays into my other caveat: Marvel’s films should not be digested standalone, and Civil War is moreso that than any other film so far. Seeing Civil War without watching the rest of the Marvel film mythos at this point would be like watching Return of the Jedi first: you’d be left with a lot of character development and plot threads being tied up that you didn’t even get.

Watching Civil War at this point without having watched the prior films would be similar. You’d be out in the cold on a lot of what’s come before. Sure, you’ll enjoy the fights and the spectacle, but a lot of the interaction between characters would be empty without those prior experiences. If you’re not the type who has watched the rest of the Marvel cinematic universe, either wait until Civil War is out on DVD or go catch up. Otherwise, you’re going to walk out of the movie thinking that it was all action and no real story or character. That, or be that person in the audience who asks everyone around them questions most of the audience already knows because they did see the other films.

Right, that’s my two cents. Awesome, but definitely deeply into the Marvel lore. Now, for spoilers.

Oh, one last note. Despite what the internet claims (at least as of my showing), there is an after-the-credits scene, so stay in your seat, okay? Wait until the very end.

Spoiler thoughts below the break:

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Avengers: Age of Ultron First Thoughts

So, I’ve now seen Avengers: Age of Ultron. I had a great time. And although I don’t wish to do spoilers, and don’t plan on giving away anything, I am going to put my thoughts below the Read More tag. Why? Because I went into this movie pretty blind. And to be honest, the movie is pretty fun that way. I’m not a fan of spoilers, and I like being able to sit there and make my own little guesses about how the movie is going to go. Also, I like to have my own expectations, so if you don’t want to hear what I thought and have your expectations flavored, well, don’t click.

Seriously. Don’t click past this if you don’t want some thoughts before you see it.

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