You know, in a way I feel a bit sad that this post is going to be scheduled, and I’ll be “away” when it goes up, because this is a post that I would like to see the reader responses to. There’s no getting around the fact that with a somewhat topical subject like this, however, sooner is better, and so I don’t want to delay this installment of Being a Better Writer to a later time.
Really quick, before that, though, reminder that today is the last day to get a copy of Colony for free! Hit the books page and head on over to Amazon before midnight arrives!
Got it? Good! On with the post! I am going to preamble this a bit: I’ve never run a Kickstarter, even when I’ve had plenty of well-meaning advice from folks to do so. And even with the topical bit of news regarding the recent surge of books on Kickstarter, which we’re going to talk about … I still don’t have plans to run one.
So then, some of you may be asking, what qualifies me to talk about whether or not you need a Kickstarter? Well, not having run one is not the same as “I’ve looked into it, watched it, and seen how it operates, and made a decision based on both observed Kickstarters and conversations with those that have run successful and unsuccessful projects there.”
This is one of those rare BaBW posts that hits on writing related stuff, in this case marketing.
Now, some of you might be a little perplexed by that statement. “Marketing?” you may be saying. “Kickstarter isn’t marketing. It’s selling the book before it’s out!”
Well … sort of. But not really. And ultimately, success of failure with a Kickstarter comes down to one thing above all others: Advertising. Which is marketing.
Alright, let’s step back before we get in too deep and ahead of ourselves. Let’s start with the most basic part of this whole conversation: What is Kickstarter and why are so many in the book sphere talking about it right now?Continue reading