Being a Better Writer: Do You Need a Kickstarter?

You know, in a way I feel a bit sad that this post is going to be scheduled, and I’ll be “away” when it goes up, because this is a post that I would like to see the reader responses to. There’s no getting around the fact that with a somewhat topical subject like this, however, sooner is better, and so I don’t want to delay this installment of Being a Better Writer to a later time.

Really quick, before that, though, reminder that today is the last day to get a copy of Colony for free! Hit the books page and head on over to Amazon before midnight arrives!

Got it? Good! On with the post! I am going to preamble this a bit: I’ve never run a Kickstarter, even when I’ve had plenty of well-meaning advice from folks to do so. And even with the topical bit of news regarding the recent surge of books on Kickstarter, which we’re going to talk about … I still don’t have plans to run one.

So then, some of you may be asking, what qualifies me to talk about whether or not you need a Kickstarter? Well, not having run one is not the same as “I’ve looked into it, watched it, and seen how it operates, and made a decision based on both observed Kickstarters and conversations with those that have run successful and unsuccessful projects there.”

This is one of those rare BaBW posts that hits on writing related stuff, in this case marketing.

Now, some of you might be a little perplexed by that statement. “Marketing?” you may be saying. “Kickstarter isn’t marketing. It’s selling the book before it’s out!”

Well … sort of. But not really. And ultimately, success of failure with a Kickstarter comes down to one thing above all others: Advertising. Which is marketing.

Alright, let’s step back before we get in too deep and ahead of ourselves. Let’s start with the most basic part of this whole conversation: What is Kickstarter and why are so many in the book sphere talking about it right now?

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Being a Better Writer: The Post Labor Day Grab Bag

Welcome back readers! To both of us, actually! I am back at my desk again this Monday, returned from Alaska (which you might have noticed if you saw this post).

So then, what’s today’s Being a Better Writer about? Well … It’s a collection, actually. Long story short, this is my first Monday back, and last Monday, which had a post, shouldn’t have. Yeah, it was Labor Day, one of the few holidays I’ve regularly taken on the site. Except that this time I didn’t, as I was absent, and I hadn’t checked ahead with my scheduler to note that it was a holiday.

Now, normally I’d take today completely off to compensate, but I’m not doing that either, because while I was gone and had a bunch of BaBW posts going up via scheduling, they didn’t get nearly as many eyeballs as they normally would have.

Why? Well because I couldn’t schedule the promotions that take place on a lot of other sites for these posts. So those of you that relied on the site feed to see each new post saw it. Those of you that relied on other site feeds to see each new one, well … You didn’t. I can see the numbers, so I know that.

Thing is, all those posts are still there. And now that I’m back, I can put each of them out in those other places for you to peruse.

Which is what we’re going to do today. While I catch up with a few things and get stuff on my end running smoothly once more for next week, this week I’m going to be delivering a summary of everything that went up on remote last week, so that those using other feeds finally get their due.

So enjoy, and hit the jump to see what posts you might have missed!

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Being a Better Writer: Why Indie Isn’t Evil

Hello readers! I’m actually out of the office today, and this post was written in advance! So while you’re reading this, given the schedule I’m probably pressure-washing the underside of a 48-foot commercial fishing vessel.

Anyway, today’s post is another reader request. Understandably so, too, since the topic of Indie, or independent publishing, has been a hot one across the industry for the last few years. Last decade with some change, really. But the storm surrounding it has continued to swirl and continue to be hotly contested. Hence, why I often get questions about it, and even have talked about it before here on the site.

But this reader wanted it directly addressed as part of Being a Better Writer, not just in an opinion post or as a side piece on the site. So, today we’re going to talk all about independent publishing. More specifically, we’re going to talk about why it isn’t bad, which is what the reader specifically wanted to know.

So settle back, grab a snack, and hit the jump.

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