Afternoon readers! I know it’s a bit late today. Sorry! I had an appointment that split my morning.

Now, I’ll admit I was tempted to do a bit on horror, since it is Halloween in two days (trick or treaters, huzzah!) but since this is the last topic on Topic List XI … I kind of wanted to clear it off. Besides, this is a topic I’ve avoided for years, and with good reasons that now aren’t quite as valid anymore.

That might have sounded a little confusing for some of you, so let me clarify. Since I published my first book and started writing Being a Better Writer, over five years ago now, I’ve had folks ask me about this topic. “How do you go about setting up a brand?” “How do you find an audience?” Etc etc. And you know what?

I couldn’t answer them! How could I? I had one book out! I didn’t have a brand at that point. I had a single published book that was making me snack money. There was no “audience” at that point which I could call my own. There were “people who liked my book,” “people who didn’t like my book,” and “people that had never read my book or heard of me.”

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