Amazon reviews are slowly becoming a digital battleground of the future. Or petering out as one, depending on you ask. However, whether it’s using Amazon reviews to “review bomb” folks whose politics other folks disagree with, or paying a click-farm in China to generate thousands of fake reviews, Amazon’s review system seems almost destined to be at the constant forefront of unscrupulous folks thinking “How can I use this to my advantage/other’s disadvantage?”
With that sort of activity going on (and the almost Hipster-ish dislike for Amazon now that they’ve managed to stand head and shoulders above their rivals), it really shouldn’t have been surprising to me when a long-time fan of my works contacted me to let me know that they were no longer able to post Amazon reviews, and thus they wouldn’t be able to add their review of my latest to Amazon’s page for such.
The reason? Well, Amazon has a new review policy: To leave a review, you have to be a customer in good standing. You can’t have been spamming the site with reviews that are clearly fake, participated in review-bombing, stuff like that. But there’s another new requirement now.
In order to remain “in good standing” you have to be an Amazon customer, having spent at least $50 with them in the last year.