Don’t get me wrong, advertising is a great way to get eyeballs on my work, and by association, cash into my bank account . Advertising is a must-have in the modern world, since well, everyone else has it. With so many shouting voices out there, simply standing with your product hoping to be noticed is akin to being buried.
But while I enjoy the fruits of my advertising, actually coming up with ad-copy tags and little blurbs to attract the eye? Worst part of the job so far.
I’m not alone in this. No joke, I’ve heard one prominent author state that one of the best parts about being a huge success was that they no longer had to come up with ad-copy blurbs or even have anything to do with the advertising process. They just sent the book over and that was that. Maybe occasionally they’d get a question they had to answer to help their advertising agent market something a bit more specifically, but that was it. They could just pass it off in exchange for money.
I long for that day, and find myself very much in agreement on coming up with ads and the like. Unfortunately … I’m not where that author is yet. Given their particular position, I’ve got a long ways to go, really. Which means that right now …
I write my own advertising. And I hate it. Compressing a 355K book down into a 150 character teaser that’s got to appeal to as many eyes as possible in order to get them to click on it? And come up with all the search keywords that can appeal to a possible audience?
Yup. Just did the former one, again. Changing things up to keep things fresh. Only took me an hour-and-a-half this time to do it so … improvement? Regardless, we’ll see what the sales numbers look like at the end of this month, tweak things again …
Yeah, it’s a constant system of change. At least until I make enough money to hire someone else for the job.
Anyway, that unpleasant part of my day done, I’ve got a lot of writing ahead of me. It’s a new month, and I plan to make up for the shortcomings of the last one by surging ahead with a renewed vigor!
Oh, speaking of vigor, the Monthly Patreon reward will go up on Saturday. It won’t be a Jacob Rocke short, sadly. Between getting sick for a week and the rest of my schedule, I wasn’t able to come up with something that satisfied me. But … well, we’ll see. I’ve got a few things I can give advance looks at.
Anyway, advertising is figured out for the next month, thankfully. Hopefully the new changes make it even more capable at getting copies in front of eyes. In the meantime, the next project as far as sales go is getting a “Black Friday weekend” sale going on everything, so if you were thinking of grabbing copies of Shadow of an Empire or Colony as Christmas gifts, look ahead for that!
With that, I’ve got a palace infiltration scene and hunt for a shade to write, so I’ll catch you all later.
One thought on “A Few of My Least-Favorite Things …”
I actually don’t want lots of eyeballs on my work. When I have a slightly wider appeal, I start getting the low ratings from people who refuse to read descriptions and reviews, but have not qualms about panning mainstream fiction when it doesn’t fulfill their Romance expectations. And it takes a lot of 5* reviews to get a rating over 4* average when you get a couple of 1* or 2* reviews.
Those readers also don’t recommend, or look forward to the next book, etc. I’d rather not have them.
Advertising consists of putting your work in front of your desired readers, to see if you can tempt them. Unfortunately, all the information about, say, Amazon ads, is futile – because I don’t think the readers I want do searches on keywords. I think they come to Amazon with a book in mind that was recommended by a literary magazine or blogger. So it’s a waste of time and especially money to try Amazon ads.
If you write standard SF or Fantasy or Romance or Horror… – the ads may work for you.