I had some thoughts crystallize themselves over the last few days, as I’ve poured over page after page of Unusual Events, tucking sentences here and trimming typos there. Thoughts that stemmed from a conversation with a family member of the weekend, and then pulled themselves together around a single, central point as Monday morning Penguin made what was probably another (I say because I don’t follow this that closely) announcement about e-books ruining the industry, this time laying the upcoming loss of 255 warehouse jobs on the humble electronic manuscript.
Yes, they’re still beating that tired, old horse. Probably will for a time to come to.
The thing is, though, that in a way they’re not wrong. At least, to say that e-books are part of the cause. Now, are they part of the blame? Well, no. There I say no. But in mixing my last few weeks of Alpha and Beta editing with the aforementioned conversation I had over the weekend and then seeing Penguin’s announcement, everything sort of came together for me in a crystal clarity.
Right, too many words. I’ll just get right to it: Yes, e-books have changed the industry. Forever changed it, mind. They’re not going away anytime soon.
But they’re also not the cause of the troubles so many of the big publishers are facing right now. They are a part of the cause, certainly, but as I said, they cannot take the blame. No, that blame rests solely elsewhere.
With the publishers themselves.
Let me explain, lest some of you dive down to the comments to explain how I’m wrong before I get to the core of things. The real cause of the e-book rise isn’t the e-book itself, it’s in the infrastructure that gives it life: The internet. That nearly seamless collective of global computers that enables you to read this post, right now, on your phone, tablet, or personal computer.
That infrastructure, I would debate, is the true cause of the big publishers problems right now. Because just like movies, music, and video games before them, the big book publishers have not adapted to the new world they find themselves in.
Let me talk about editing for a moment. Here’s how editing works for me right now. I sit at my computer and finish up an Alpha draft, ready for readers. Then, I upload the Alpha draft to Google Drive, convert it to a Google Doc, and after a minute or two of playing with sharing settings, each and every one of my Alpha readers can not only read my draft, but leave real-time comments and suggestions right on the line they think needs work (or want to praise). Better yet, those readers (and they are awesome, here’s a shout out just for them!) can also talk with one another and me via comments or the chatbox. We can discuss fixes, suggested changes … it’s awesome. I can edit the document in real-time alongside the master, tracking all changes.
Beta editing goes the same way, but with other tools. I have a word processor at my disposal. For those who don’t know, that is a massively powerful tool for the modern age. Worried that there may be double-spaces between words anywhere in your 325,000 word juggernaut? Find and replace, people. Bang. Three seconds, and you’ve just removed every one of them and swapped them out for a single space. Three seconds to do a task that, before Word, would have taken hours if not days.
That’s just the tip of the iceberg, too. There are a lot of little tricks like that in Word that make editing, fixing, and generally cleaning up a manuscript easier and faster.
Right, so where am I going with this?
The point is, editing has changed. Thirty years ago, had I finished a manuscript, I would have had to mail every one of those Alpha readers a 1000-page tome to page through, one by one. I would have had to print out each one, put them in boxes, and mail them via snail-mail. It would take at least a few days to a week for them to even get them. And then they’d have to keep them in order as they made notes either in the margins or on another sheet of paper.
Beta editing would be similar. A manuscript (physical) would need to be sent a physical copy (and I’m glossing over the submission process and assuming your editor is already looking for your work). That manuscript would have to be paged over. And then pages would need to be rewritten, or maybe the entire manuscript.
This was the state of editing and publishing a book before the internet. Phone calls. Letters. Snail mail. Weeks worth of waiting. All to get a book published. And to those author’s credit, they did it. And they published some great stuff.
But this process is why publishers became big in the first place. I’ve not even talked about marketing or managing a marketplace, but thirty years ago, it took a lot of logistical work to be published. There were long dead periods where things where the check was in the mail, where nothing was being done.
And publishers were set up to work with these restraints and to mediate them as best as possible. The problem, though?
Most of these publishers haven’t changed since then.
For example, going to the talk about about a manuscript. If you were going to send your completed draft to a publisher these days, what would you do, do you think? Would you print it out, put it in a box, mail it in, and wait six to eight months for a reply? Or would you drop it in an e-mail and send it instantly.
If you guessed the first one, then congratulations. You’re right.
And therein lies the problem. The big publishers? They’re still acting as if most of these technological advancements don’t exist. They want physical manuscripts, printed out on dead trees. They want to write notes in the margins. When JK Rowling sent her draft of The Deathly Hallows to her editor, it was delivered in person by an agent who carried it on an airline flight as his carry on.
Meanwhile, along comes an entire new generation of authors raised on personal computers, familiar with the tricks, ins, and outs of the digital age, and we look at the publishers old, outdated logistical system and say “Why on Earth would we do that? What a wasteful expenditure of money, resources, and time.” And then we send our digital manuscript out to our agents or our readers, get feedback, and in weeks can have a book up for sale as long as everything lines up (the only reason Unusual Events has taken me so long is the two breaks in the middle I’ve taken).
For the publishers, it’s a nightmare. They won’t change, as doing so would require trimming all the fat they’ve picked up over the years, be that employees or methods. Which leads us to today, where they’re placing the blame for their own collapsing infrastructure on the competitor rather than where it should rightfully be. Penguin? They’re still asking for physical print manuscripts over on their DAW page, which probably plays a much larger part in why they’re having trouble with the modern age than anything the e-book did.
The e-book is a symptom, a sign not of changing times, but that times have already changed. Authors don’t need the elaborate systems Publishers are still utilizing any longer. There are too many redundancies, too many extra steps that no longer serve a practical purpose and instead contribute only to one thing: a higher cost.
And as an author, I don’t want to pay that higher cost. I like my higher royalty check; making a living as an author is hard enough. And consumers don’t want to pay that extra cost, either. Comparatively, what’s happened is that we have two “stores” selling a similar, comparable product at two very different prices. One is priced high and made in a massive factory that was built over a hundred years ago, while the other is priced low and made in a modern, streamlined factory that cuts out many unnecessary steps that the other factory still uses because they are unwilling to cut them. Not only is the more modern one cheaper and just as well made, but it has the benefit of being even more profitable for the item’s creator.
It’s no wonder the big publishers are having trouble.
And so we come back to the humble ebook. Do I think that it’s going to replace the classic hardback? Of course not. But it is here to stay, and it’s definitely a sign of changing times. There are so many differing opinions out there on what’s happening in the industry at the moment that it’s pointless to pull up too many “facts” (in the past week I’ve seen two conflicting articles, one stating that ebook sales and readers were down in 2015, the other up), but I think we can all agree that the ebook isn’t going to go anywhere anytime soon. The fact is, ebooks are cheaper to make. Cheaper to “manufacture.” They can sell at different rates. They take less time to put together than a hardback.
None of this means that the paperback or hardcover is going to go away. The rise of the MP3 didn’t kill all CD sales, after all. Crud, people still buy vinyl. But the balance shifted.
Ebooks are much in the same boat. The music industry had to change—in fact, is still changing—not because of the MP3, but the changes that the digital era made possible. Likewise, the ebook is an MP3, in a way. A sign that things have changed. That the old ways no longer are viable.
That’s the problem the publishers have. Too many of them are still fighting the change, refusing to adapt. Using methodology that was perfectly fine decades ago but is decidedly lackluster now.
Twenty-five or thirty years ago? My route to publishing would be far different. A publisher like Penguin or Random House would make sense. And I’d have to play their game or vanish. But now?
Everything’s changed. The world’s moved on. Publishing has moved on. When I look at where we’re going, I see paperback or hardcover books that include a digital key at checkout that gives you a free copy of the ebook to go along with your hardback (indeed, some publishers/bookstores have tried or are trying this). I see the tools I and other authors are using to edit their books becoming even more streamlined.
What I don’t see is loading a 500-page printout from Kinkos into a box and mailing it off to an editor. That era has passed. We don’t need to do that anymore. At the most, what I should be seeing is advance, concept copies of a hardcover … But sent to me, not the other way around.
The world has changed. It changes all the time. Do we remember Woolworths? A&P? The Sears and Roebuck Mail-order catalog? Gone. Or changed so heavily to stay in touch with a modern world over the last century that they’re almost unrecognizable. There are hundreds more businesses that have suffered that same fate (for example, carriage manufacturers).
Because they wouldn’t adapt.
And right now? The big book publishers are doing the same thing. Digging in their heels. Relying on older methods or trying to make the modern world fit their vision rather than the other way around.
The Ebook? The ebook is a symptom of change. The real blame for why the publishers are worried, the real reason they’re closing warehouses and consolidating, can only be laid at their own feet.
Right, so where does that leave me? Well, it doesn’t really do anything for me. I don’t care whether a publisher lives or dies right now because I don’t need one. I have my audience, and it’s growing every day. And each day, more authors are realizing that you can do just fine without the outdated, old system. It still has some benefits, yes, but every day those benefits seem to diminish in my eyes.
Publishing, like everything else in our world, changes. Am I set in stone where I am? Of course not. But looking at my own system, the tools I have at my disposal, and the output I’m able to achieve, I don’t see any need for one of the modern publishers.
It’s a changing world out there.
Good luck to the publishers who won’t change with it. They’ll need it.
8 thoughts on “The Changing Face of Publishing”
(The rise of the MP3 didn’t kill all CD sales, after all. Crud, people still buy vinyl.)
Funny thing is that people have been buying more vinyl since the mp3 became popular. Though it’s correlation and not direct causation. Once physical media became a luxury/preference, lots of people pick and choose which physical media they want. My opinion is that further down the line, ebooks will eventually kill the cheap paperback. Well, what used to be the cheap paperback. I can still remember when paperbacks were 5 bucks. Which just makes me feel old. Anyway, I think nicer quality hardbacks and paperbacks are going to have an upswing.
You don’t even mention print-on-demand, which is another smaller part of things. Being able to produce the physical book when it gets ordered and more or less removing warehouse expenses is not to be scoffed at. POD is getting as good as the mass production stuff the publishing houses put out these days. Once it gets rolling even more I think it’ll be another part of things. Being able to slightly customize each copy of a book would be a fairly big marketing hook. Both for good and bad.
Most publishers are not just ignoring the new advancements, but are actively trying to stop or slow them down. As far as I can tell anyway. Though from what I’ve seen many of the scifi/fantasy houses and imprints don’t insist on the physical submissions these days. So some of them aren’t quite that far behind the times.
>I think nicer quality hardbacks and paperbacks are going to have an upswing.
Ha! I wish, I really do. Last time I bought a new hardcover it practically fell to pieces, so bad it was, while I have books that are over a hundred years old and still are in perfect state.
Nah, I don’t think there is much hope for physical books anymore. Being able to carry a veritable Babilonia’s library in your cellphone is just too practical.
That doesn’t mean I don’t like physical copies, but that new ones are just too bad.
See, what that says to me though is that I need to make sure any hardcover books I sell actually are quality. They might be a luxury purchase, but if so I need to make them be a luxury purchase in quality, or I’ll have disappointed my readers. And I don’t want that.
Yeah, there are definitely things involved in this that I didn’t even touch on, like the rise of PoD. Where that one goes I’ll be interested to see. Will it replace the paperback? Or will the paperback hang on as a sort of middle ground between ebook and hardcover? To be honest, I don’t really know. I know what I like out of buying books, which is that I actually prefer paperback to hardcover most of the time—something about the weight and that flexible cover—but at the same time, I know that what I want can’t be what all want.
You’re right though, that lack of warehousing? That’s going to change things, and it’s another valid point to bring to the table.
And you’re also right about publishers actively trying to slow advancements down. The whole court case over the ebook price fixing from a year or two ago now made that clear. Even more telling was the investor slides from Hachette from that same time, which had a whole section devoted to making ebooks a DRM-controlled luxury purchase.
Of the Sci-Fi/Fantasy Publishers however, the only large one I’ve really seen charging ahead to embrace all these new innovations is Baen. They actually do ebooks, are experimenting with eARCs, and take digital submissions.
The DAW-Penguin link I put in the article, meanwhile, is Penguins Sci-Fi/Fantasy division. They want the box.
This is one of the main reasons I started freelancing as an editor. I knew that once people picked up—really picked up—on the idea that they could start their writing careers without the approval of some unknown New York gatekeeper, there would be be an explosion of self-published authors (read: potential clients).
I think there is still room for the big publishers in the Terrifying World of eBooks™, but they’re definitely going to have to adapt to its requirements.
It’s still an upwards battle given public conceptions and whatnot, but its a battle worth fighting. Glad you’re on the freelance side!
Funnily enough, Jim Baen (late founder of Baen) and some of the authors in his stable saw the whole ebook issue coming well before it actually was an issue, and decided in advance to run with it instead of getting run over by it.
Could be a sign of those who write about the future being more willing to embrace it than resist it, or at least being more open-minded about the possibilities offered.
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Baen continues to remain, I think, the shining standard of what a publisher can be. They are still the only publisher I’ve not heard an author say anything bad about, treat their authors well, and continue to experiment with things like eARCs and ebook bundles.
They remind me a bit of Valve, to be perfectly honest … though maybe not quite that ambitious.